venus premium systems packaging

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    Warning

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  • Great Work

    Great Work

    Great Work

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Project note

Gillette Venus, a leading P&G India brand, offers innovative shaving products for women. Facing a key challenge from disparities in its packaging, rising competition, and increasing pressure to stand out on crowded shelves, the brand refreshed its packs to improve consistency, clarity, and visibility. This update aimed to strengthen appeal among young, urban consumers and reinforce Gillette Venus’s presence as a reliable at-home shaving solution in a highly competitive market.

p&G india

2025

Packaging

packaging

Gillette Venus Packaging Mokcup
Moodboard of VEnus Packaging
Venus Smooth Sensitive
Venus Smooth Sensitive In Situ Mockup
Venus Smooth Sensitive Pack In Store
Venus Comfortglide Inside Pack
Venus Comfortglide Pack Opening
Venus Comfortglide Pack
Venus Comfortglide KLD
Venus Smooth Curver Pack
Venus Sooth Curves KLD
Venus Smooth Curves In Situ
Venus Smooth Curves In Store
Venus Snap Packaging
Venus Packaging All Packs

inferences

When we designed this range, we treated each of the four products like its own personality. Every pack talks to a different needs like sensitive skin, comfort, curves, and quick easy use just through how it looks. we used color to set the mood: blue for calm, soft purple for cozy, deep purple for curves, and bright playful tones for fun. Things like aloe, soap, bubbles, and satin textures do the talking instead of long text. Even though each pack feels different, they still look like they belong together as one Venus family.

Credits

Landor

Akhil Mistry [Design Director]

Tanvi Trivedi [Designer]

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