Gillette Venus, a leading P&G India brand, offers innovative shaving products for women. Facing a key challenge from disparities in its packaging, rising competition, and increasing pressure to stand out on crowded shelves, the brand refreshed its packs to improve consistency, clarity, and visibility. This update aimed to strengthen appeal among young, urban consumers and reinforce Gillette Venus’s presence as a reliable at-home shaving solution in a highly competitive market.